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6 posts by Rohan Chandrashekhar

In all honesty, I was surprised to hear that one of my favourite quotes in recent times came from a man who I probably might not have imagined as someone who held a deep understanding of content. Clearly, I was wrong. In an essay published in January of 1995, Bill Gates declared, “content is king”. […]

Content marketing is back-breaking work. We’ve been doing this for a fairly long time, so believe me when I say this. Behind every blog post, video or whitepaper lies countless hours of careful planning and tireless execution. Here’s the reality though: many companies out there find it hard to quantify their investment into content marketing, […]

Let me start by wishing you a very happy and successful New Year 2015! It is indeed the time for sharing, building, and helping people who matter to you the most. And the people who matter to us are our dear families, our close friends, and of course, our fabulous clients. 2014 has been a […]

Manifesto |manɪˈfɛstəʊ| noun ( pl. manifestos ) a public declaration of policy and aims. ORIGIN mid 17th cent.: from Italian, from manifestare, from Latin, ‘make public’, from manifestus ‘obvious’. Courtesy (i.e. lovingly stolen from): Dictionary, by Apple Inc.  For starters, let’s talk about what we don’t believe in. We don’t believe in meaningless chaos. We don’t […]

In our 3 years as an emerging business, we have designed community websites, Facebook apps, social intranets and pretty much everything in-between. To be honest, not every element we design is created from scratch each time. Ideally, they don’t need to be either. Our designers invest a significant amount of time researching what works best […]

In really simple terms, an online community is a destination on the ‘world wide web’ where people like us tend to hang out and spend a lot of time doing things of interest. Does that make a Facebook brand page, an online community? Well, no! A Facebook brand page, or for that matter a Twitter brand […]