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8 posts by Rohan Chandrashekhar

How many hours a week do you think your average executive works? I’m talking about everyone from corporate leaders to the small business owner. Depending on who you ask, you’ll hear anything from a 40 hour workweek to a staggering 130 hours (Marissa Mayer during her time at Google). While we acknowledge just how busy […]

First, the good news: content marketing works! Now, the not-so-good news: effective content marketing is difficult. Over the past decade, content has become the cornerstone of digital marketing. In CMI’s 2017 survey, over 85% of the B2B and B2C marketers surveyed leverage content to drive brand awareness, generate leads and close sales. In a Curata […]

In all honesty, I was surprised to hear that one of my favourite quotes in recent times came from a man who I probably might not have imagined as someone who held a deep understanding of content. Clearly, I was wrong. In an essay published in January of 1995, Bill Gates declared, “content is king”. […]

Content marketing is back-breaking work. We’ve been doing this for a fairly long time, so believe me when I say this. Behind every blog post, video or whitepaper lies countless hours of careful planning and tireless execution. Here’s the reality though: many companies out there find it hard to quantify their investment into content marketing, […]

Let me start by wishing you a very happy and successful New Year 2015! It is indeed the time for sharing, building, and helping people who matter to you the most. And the people who matter to us are our dear families, our close friends, and of course, our fabulous clients. 2014 has been a […]

Manifesto |manɪˈfɛstəʊ| noun ( pl. manifestos ) a public declaration of policy and aims. ORIGIN mid 17th cent.: from Italian, from manifestare, from Latin, ‘make public’, from manifestus ‘obvious’. Courtesy (i.e. lovingly stolen from): Dictionary, by Apple Inc.  For starters, let’s talk about what we don’t believe in. We don’t believe in meaningless chaos. We don’t […]

In our 3 years as an emerging business, we have designed community websites, Facebook apps, social intranets and pretty much everything in-between. To be honest, not every element we design is created from scratch each time. Ideally, they don’t need to be either. Our designers invest a significant amount of time researching what works best […]

In really simple terms, an online community is a destination on the ‘world wide web’ where people like us tend to hang out and spend a lot of time doing things of interest. Does that make a Facebook brand page, an online community? Well, no! A Facebook brand page, or for that matter a Twitter brand […]