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Category: Content Writing

How many hours a week do you think your average executive works? I’m talking about everyone from corporate leaders to the small business owner. Depending on who you ask, you’ll hear anything from a 40 hour workweek to a staggering 130 hours (Marissa Mayer during her time at Google). While we acknowledge just how busy […]

First, the good news: content marketing works! Now, the not-so-good news: effective content marketing is difficult. Over the past decade, content has become the cornerstone of digital marketing. In CMI’s 2017 survey, over 85% of the B2B and B2C marketers surveyed leverage content to drive brand awareness, generate leads and close sales. In a Curata […]

In all honesty, I was surprised to hear that one of my favourite quotes in recent times came from a man who I probably might not have imagined as someone who held a deep understanding of content. Clearly, I was wrong. In an essay published in January of 1995, Bill Gates declared, “content is king”. […]