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Tag: content marketing institute

In all honesty, I was surprised to hear that one of my favourite quotes in recent times came from a man who I probably might not have imagined as someone who held a deep understanding of content. Clearly, I was wrong. In an essay published in January of 1995, Bill Gates declared, “content is king”. […]

Content marketing is back-breaking work. We’ve been doing this for a fairly long time, so believe me when I say this. Behind every blog post, video or whitepaper lies countless hours of careful planning and tireless execution. Here’s the reality though: many companies out there find it hard to quantify their investment into content marketing, […]