1. The headline
Keep the headlines short and crisp. Include the main keyword in the title.
2. The Trigger/The hook
Always start with one or two of the following:
- An anecdote/ a real-life example
- A current popular subject in the industry/social media/B2B marketing
- A personal experience with the team/discussions/lessons
- A strong opinion/perspective on a research/stats
Check out how Animalz got the hook right in this blog:
NOTE: Avoid quoting the obvious or predictable beginnings. For instance, if the subject is: How to form good business relations, don’t start with what business relations is. Instead start with an example of an actual business interaction you had with someone in a conference and what that entailed.
3. The main message summary
After the hook, come to the point quickly. Tell the WHY here. Why are you dwelling on this specific topic? What’s the need? There can be exceptions to this but come to the main message summary quickly. This is the point where your readers will decide whether they want to read the whole thing or not. So make it count.
INSPIRATION: Start with Why by Simon Sinek
4. The Body
Divide the whole blog into points and sub-points. A few things to include:
- As far as possible, SHOW your readers, DON'T just TELL.
- Show them through screenshots, quote examples of B2B companies who have tried/done it.
- Give information in easily digestible chunks, use text boxes with quotes, sub-headings, tables, graphs.
5. The Final Thought
Always give a parting thought to your readers. Again, don't quote the obvious. Try to do one or two of the following:
- Give them action points.
- Seek feedback or opinion.
- Include caveats if they are applicable in the given topic.
- Give them Buzzvalve’s way of doing things.