Apart from offering complimentary content like blog posts, articles, and videos, you could create gated content like whitepapers, case studies, eBooks and use them as lead magnets. Prospects can opt into a mailing list before gaining access to your lead magnets. This mailing list could then be used to introduce leads to your sales funnel and begin the process of nurturing them. As your leads engage with your content, they may move down the sales funnel and can be converted to paying customers.
