We would beg to differ. There is always good work to be done. More often than not, it simply needs to be identified and scoped out.
Content marketing seldom sleeps. If you look deep enough, you will always find content that needs to be produced, improved, repurposed or distributed. If your business does not have a need for consistent activity, there is something amiss. If you choose to start a conversation with us, our first order of business would be to deep dive and audit your marketing program to gather what's working for your business, and what's not.
We do charge a fee for this audit, with the intent to uncover practical ideas and exercises that have gone unnoticed and leveraging them to take your marketing game to the next level. Brainstorming and defining the steps of what we can do together is one of our favorite parts of the process.