You need to commit to content marketing for the long haul. This isn’t a 100-metre sprint. You should expect to see new leads within the first few months of implementing your content marketing campaign but your branding and positioning goals will take much longer.
The nature of your business and the market you are operating in matter as well. Some businesses, like nutraceuticals or apparel manufacturers, operate in a very competitive market. It takes more time for such businesses to see profitable outcomes from their content marketing exercise.
The good news is that high-quality content, created once, provides value to readers for many years to come. It will serve you in building loyalty, generating leads, and driving sales far into the future.