noun ( pl. manifestos )
A public declaration of policy and aims.
ORIGIN mid 17th cent.: from Italian, from manifestare, from Latin, ‘make public’, from manifestus ‘obvious’.
Courtesy (i.e. lovingly stolen from): Dictionary, by Apple Inc.
For starters, let’s talk about what we don’t believe in.
We don’t believe in meaningless chaos. We don’t believe in pretence. And, we definitely don’t believe in losing.
So, while other agencies and consulting firms are busy polishing their mission and vision statements, we wanted to make this simple manifesto about what we do believe in.
We believe in delivering real value, beyond any and all expectations that our stakeholders set.
We believe in being honest and transparent about our work and the way we go about doing it.
We believe in growing, both as human beings and as a business.
It’s pretty simple, really. We want to make the web a better place for everyone – consumers and brands alike. And, we want to do that using meaningful content. Because we truly and inherently believe that content can never stop disrupting itself.
It’s a scary proposition; betting this high on "content" – we know. But then, we look at what people and companies have achieved with content in the past – how we are contributing today by adding more spokes to the wheel – and it paints a clear picture of what lies ahead. Believe us; it looks remarkable and game-changing.
While we’re talking about this, the lines between technology, content and people are blurring. It’s getting harder to tell the difference between "what once was" and "what currently is". That very cusp of convergence – between paid, owned and earned media – has spawned an entire industry, today.