1. The headline
Keep the headlines short and crisp. Include the main keyword in the title.
2. The trigger/ hook
Always start with one or two of the following:
- An anecdote/a real-life example
- A current and popular subject within the industry/social media/B2B marketing
- Team experience/discussions/lessons
- A strong opinion/perspective on research/stats
Check out how Animalz got the hook right in this blog:
NOTE: avoid using obvious or predictable beginnings. For instance, if the subject is “how to form good business relations”, don’t start with what business relations are. Instead, start with an example of an actual business interaction you had with someone at a conference and what that entailed.
3. The main message summary
After the hook, come to the point quickly. Tell the WHY here. Why are you dwelling on this specific topic? What’s the need? There can be exceptions to this but come to the main message summary as quickly as possible. This is where your readers will decide whether they want to read the whole blog or not. So make it count.
INSPIRATION: Start with Why by Simon Sinek
4. The body
Divide the blog into points and sub-points. Make sure that:
- As far as possible, SHOW your readers, DON'T just TELL.
- Show them through screenshots and by quoting examples of B2B companies who have tried/done it.
- Give information in easily digestible chunks.
5. The final thought
Always give takeaways to your readers. But, again, don't state the obvious. Instead, try to do one or two of the following:
- Give them action points.
- Seek feedback or opinions.
- Add caveats if they apply to the given topic.
- Share BUZZVALVE’s way of doing things.